In my time at GNGF I got a lot of practice creating systems of icons. Typically, we use icons to illustrate our clients’ practice areas on their websites. This is demonstrated in the icons I created for The Powell Law Firm PLLC.
GNGF also creates custom mobile menu icons for better conversion on mobile devices. These mobile icons usually lead the user to call the firm’s office, locate the firm’s office, or make an appointment through a form. The Law Offices of Dianne Sawaya LLC had those types of icons in place on their mobile site, but wanted to change these to three of their practice areas to get more traffic to those pages.
I also had the unique opportunity to create an icon system for GNGF’s “products” and services which are showcased through our company’s page on the site of an outsourced vendor.